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If this does not appear clear, here are some instances: A transaction occurs on a site. Its dimensions can be (but are not restricted to): Purchase ID Discount coupon code Most current web traffic source, etc. A user visit to a web site, and we send the occasion login to Google Analytics. That occasion's customized dimensions may be: Login method Customer ID, etc.


Although there are lots of dimensions in Google Analytics, they can not cover all the feasible circumstances. Thus custom measurements are needed. Points like Page link are universal and also apply to many situations, but what happens if your service sells on-line programs (like I do)? In Google Analytics, you will certainly not discover any measurements relevant specifically to on-line training courses.

9%+ of organizations using GA have nothing to do with programs. As well as that's why anything relevant specifically to on-line courses should be configured manually. Enter Customized Dimensions. In this post, I will not dive deeper into customized dimensions in Universal Analytics. If you wish to do so, review this overview.

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The scope specifies to which events the measurement will apply. In Universal Analytics, there were four extents: User-scoped personalized dimensions are related to all the hits of a customer (hit is an event, pageview, and so on). For instance, if you send out Individual ID as a customized measurement, it will be put on all the hits of that specific session AND to all the future hits sent out by that user (as long as the GA cookie remains the exact same).


For instance, you could send the session ID custom measurement, and also if you send it with the last event of the session, all the previous events (of the very same session) will obtain the worth. This is performed in the backend of Google Analytics. dimension uses only to that specific event/hit (with which the dimension was sent).


That dimension will certainly be used only to the "test began" event. Product-scoped custom dimension uses just to a particular product (that is tracked with Boosted Ecommerce performance). Also if you send out multiple products with the exact same purchase, each item might have various values in their product-scoped customized measurements, e. g.

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Why am I telling you this? Because some things have actually transformed in Google Analytics 4. In Google Analytics 4, the session extent is no more readily available (at the very least in custom measurements). Google said they would include session-scope in the future to GA4. If you wish to apply a dimension to all the events of a particular session, you must send out that measurement with every event (that can be done on the code level (gtag) or in GTM).


It can be in a cookie, information layer, or elsewhere. From currently on, custom-made measurements are either hit-scoped or user-scoped (previously called User Qualities). User-scoped custom measurements in GA4 job similarly to the user-scoped dimensions in Universal Analytics however with some distinctions: In Universal Analytics, a user-scoped custom dimension (embed in the center of the user session) was related to EVERY event of the very same session (also if some event occurred prior to wikipedia reference the measurement was established).

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Also though you can send out customized product data to GA4, at the minute, there is no method to see it in reports properly. (allow me understand). At some point in the past, Google claimed that session-scoped personalized dimensions in GA4 would be readily available as well.


When it comes to custom measurements, this range is still not available. And also currently, let's relocate to the second part of this article, where I will certainly reveal you how to set up customized measurements as well as where to locate them in Google Analytics 4 records. Allow me start with a general overview of the process, and then we'll take an appearance at an example.


You can simply send the event name, claim, "joined_waiting_list" and after that consist of the criterion "course_name".

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Because instance, you will certainly require to: Register a parameter as a customized meaning Begin sending custom-made criteria with the occasions you desire The order DOES NOT issue below. You need to do that rather a lot at the exact same time. If you start sending the parameter to Google Analytics 4 and only register it as a custom dimension, claim, one week later on, your records will be missing that one week of information (due to the fact that the enrollment of a custom-made dimension is not retroactive).


Whenever a site visitor clicks on a menu thing, I will certainly send an event and 2 added criteria (that read this post here I will later sign up as personalized dimensions), menu_item_url, and also menu_item_name.: Food selection link click tracking trigger problems differ on most websites (due to the fact that of various my response click classes, IDs, and so on). Attempt to do your best to use this example.

Go to Google Tag Manager > Causes > New > Just Hyperlinks. By producing this trigger, we will certainly allow the link-tracking capability in Google Tag Supervisor.

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Go to your web site as well as click any of the menu web links. Click the initial Link, Click event and go to the Variables tab of the sneak peek mode.